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Have you considered the different ways your survey participants will look back and then answer the questions in your survey?

Recall bias is an often forgotten issue when designing a survey.

According to wikipedia:

recall bias is a type of systematic bias which occurs when the way a survey respondent answers a question is affected not just by the correct answer, but also by the respondent’s memory. This can affect the results of the survey.

The recall bias in this example is based on a focus group story from a colleague.

Would you get a different, and more accurate response, if you asked a question slightly differently?

If you would lie to find out more about recall bias or other common issues that occur in surveys, then sign up for either of our masterclasses on survey design for small business and member organisations.