Open questions – Survey Design Tips

Are your open questions getting meaningless responses?
Ending your survey with just ‘Other Comments’ doesn’t entice your participants to provide you with feedback that is useful for you to drive change in your business or organisation.
Give your participants some direction so that the feedback is beneficial. Here are some ideas:
- If we could make one implementable change, that would improve your satisfaction, what is it?
- What is one thing we could do differently?
- When you think of [ organisation name ] what are the first 3 words that come to mind?
- What is the main reason you utilise our services?
There are many more, these are just some ideas to get you started.
If you are unsure about how you can word your open response questions for better insights, or are looking for better solutions, check out our Survey Design Review or contact us for further options.







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